About Eric
A storyteller who
also teaches.
Indianapolis-based multimedia producer, editor, photographer, creative director, and professor with more than two decades behind the camera and in the classroom.
Producer · Editor · EducatorHow I got here
A lifelong curiosity
with a deadline.
My résumé says multimedia producer. What that really means is I've never been satisfied knowing only one part of how a story gets made.
I studied language because words shape meaning, then earned a master's degree in Digital Storytelling because pictures, sound, timing, and emotion can make that meaning land. I learned to write the concept, light the interview, direct the room, fly the camera, build the graphics, clean the audio, cut the story, and explain every choice to someone else.
That combination—maker and teacher—is now the core of my work. Whether I'm simplifying a complicated software workflow, shaping an interview, photographing a property, or mentoring a student through a rough first cut, I look for the clearest, most human version of the story.
I've worked on feature films and television, created for companies and classrooms, and filmed across more than five countries—from the canals of Venice and South African villages to Alpine switchbacks and Manhattan after dark.
The path so far
Built in chapters.
2008Freelance begins
Started producing, shooting, editing, designing, and learning every part of the multimedia process.
2009Emadd Entertainment
Built a one-stop production practice around video, photography, post, and client storytelling.
2017The view gets higher
Added FAA Part 107 aerial production for real estate, construction, engineering, inspection, and film.
2021Madden Media Works
Evolved the business into a full-service media company while continuing to create hands-on.
TodayProducer + professor
Creates customer-education video across software brands and teaches the next generation of digital storytellers.
Education
Ball State University
- M.A. Digital Storytelling
- B.A. Linguistics & Germanic Studies
Teaching
College classrooms + online
Adjunct faculty experience at Butler University and Southern New Hampshire University, with prior teaching and leadership across media-arts programs.
Selected screen credits
Film & television
- The Song
- Finding Xanadu
- Jonestown: Terror in the Jungle