Progress without
the performance.

An honest side venture about losing more than 80 pounds, rebuilding strength, and chasing an athletic V-shaped physique while balancing work, family, and very late-night training.

Eric Madden focused during a late-night gym sessionBuilt after midnight
80+Pounds lost
EODTraining rhythm
VFrame-first goal
RealNo fake perfection

The creator is also
the work in progress.

I know how to build a story for a client. This is the one I'm building in public.

I went from 258 pounds to the 170s, then began learning how to add useful muscle without giving back the progress that changed my life. The target is not cartoon size. It is broader shoulders, a stronger back, a tighter waist, and a body that looks athletic because it is trained consistently.

This space is for the workouts, lessons, content experiments, and honest checkpoints behind that goal. It is also where fitness brands, gyms, and people with a transformation worth documenting can collaborate with a professional producer who understands both sides of the camera.

Three sessions.
One continuous loop.

Train every other day, rotate through A/B/C, and pick up where the last session ended.

Day A

Chest, delts, triceps

Push + shoulders

  1. Bench or incline press
  2. Pain-free shoulder press
  3. Lateral + rear-delt work
  4. Triceps + focused core
Day B

Back width, thickness, hinge

Pull + posterior

  1. Vertical pull
  2. Supported row
  3. Romanian deadlift
  4. Rear delts, biceps + carries
Day C

Lower body, shoulders, waist

Legs + frame

  1. Squat or leg press
  2. Split squat
  3. Hamstring curl + calves
  4. Lateral delts + controlled abs
Eric Madden after a strength training session
01

Train, recover, repeat

An every-other-day rhythm creates room to progress without pretending recovery is optional.

02

Build the frame

Shoulders, upper back, and lats get deliberate attention to create the V-taper I'm chasing.

03

Earn the next rep

Add load or reps gradually, keep form honest, and stop forcing movements that aggravate old shoulders.

04

Keep the waist honest

Protein-forward meals, consistent hydration, regular steps, and modest calorie changes beat dramatic swings.

Fitness content
with a real point of view.

01

Gym & brand content

Photography, reels, campaigns, interviews, and social assets for gyms, coaches, equipment, apparel, and wellness brands.

02

Transformation stories

Before-and-after storytelling with the context, process, and personality that a single progress photo cannot capture.

03

Training accountability

Honest routines, public checkpoints, and practical lessons from my own process—not a promise of instant results.

Follow the build where it actually happens.

Instagram ↗ TikTok ↗
This page documents personal experience and general fitness habits. It is not medical care, individualized nutrition advice, or a substitute for a qualified healthcare or fitness professional.